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Search results for “influencer marketing”
The investor view: understanding the big picture in Asia
06/06/2019
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7:34:22 PM
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One big opportunity involves distribution platforms that focus on meeting the needs of consumers from a single demand market.
Destination-based marketing adapts location-driven strategies for consumers on the move
05/09/2019
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6:20:04 PM
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Destination-based marketing refers to a way of targeting on-the-go consumers.
Accor Hotels holds 10.2% and Ctrip holds 7.5% equity of Huazhu
04/22/2019
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6:10:46 PM
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As of December 31, 2018, Huazhu operated 4,230 hotels in China with hotel network covered 403 cities in 32 provinces and municipalities across China.
As Airbnb grows, this is exactly how much it’s bringing down hotel prices and occupancy
05/30/2019
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6:07:06 PM
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Research shows that every 1% increase in the number of Airbnb properties decreased the average revenue per room by 0.02%.
Customer loyalty in a hyper-segmented hotel landscape
05/22/2019
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10:18:45 AM
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The greatest value in today's rewards programs should lie in hotel companies' ability to collect, store and utilize data more effectively to help brands offer guests more personalized experiences.
Lonely Planet acquires TRILL to make its visual content bookable
04/04/2019
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12:03:13 PM
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TRILL analyses images and creates links to booking sites for hotels, experiences or restaurants.
Travelport, Hong Kong International Airport to promote multi-modal transport services
04/17/2019
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12:08:56 PM
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The technology allows overseas travel buyers – such as travel agencies and travel management companies – to pre-book the airport’s multi-modal transport services for their customers in 18 markets from across the world.
Ahead of its IPO,-what even is Airbnb anymore?
04/02/2019
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9:23:14 AM
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To fully professionalize—to operate no differently than another hospitality giant like Marriott—would effectively wipe out many of the mom-and-pop listings that built what it calls an “unrivaled brand.”
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